Making a site is no longer a must; a site must have friendly content to be ranked on Google and gain traffic. This is why you must write SEO-friendly content for your digital marketing website. Good content will work on increasing search ranks, bring in the traffic, and create customers out of visitors.
In this guide, we’ll share easy tips to write content that ranks.
1. Do Keyword Research First
Before writing anything, find keywords that your audience is searching for. Use free tools like:
👉 Learn more in our article: Top 5 Free SEO Tools for Beginners in Pakistan
Tip: Use long-tail keywords like how to write content for SEO to target specific search queries.
2. Focus on One Main Keyword
Select one focus keyword per article and put it in:
- The title
- The URL
- The first 100 words
- Headings (H2/H3)
- The meta description
👉 For more help, check out our guide: How to Choose the Right Focus Keyword for Your Website
3. Use Short Paragraphs and Simple Language
Google likes content that’s easy to read. So:
- Write short paragraphs (2–4 lines)
- Use bullet points or lists
- Avoid complex words
👉 Related post: Content Writing Tips for Beginners
4. Add Internal Links to Boost SEO
The main thing in SEO-friendly text is internal linking. Post links to your blogs, services, or pages. This helps:
- Keep users on your site longer
- Spread SEO value across your site
- Guide Google to crawl your website better
5. Use Engaging Headings and Subheadings
Divide your article into sections, put in H2 tags, and H3 tags. In every heading, corresponding keywords are to be used, and the reader should have the needed direction of what to expect.
👉 See also: How to Structure a Blog Post for Better SEO
6. Optimize Images With Alt Text
Every image should have:
- A short description
- An alt text that includes your focus keyword
This helps your content rank in Google Images too.
👉 Related: Using Images to Optimise SEO
7. Include Call to Action (CTA)
Tell your readers what to do next — contact you, read another blog, or share the post.
Example CTA:
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8. Keep Your Content Updated
Old content loses value. Update your blog posts every few months with:
- New data
- Better headlines
- Updated keywords
Final Thoughts
Writing SEO friendly copy for your digital marketing site is not hard or impossible; you will only need to employ some strategy and planning. Add the right keywords, simplify the text, make internal links, and have them at the disposal of your readers.
The difference is not only that your content will rank better on Google, but also make a difference in your business.